If you have ever read one of Simon Sinek’s books or watched one of his TED Talks, you are likely acquainted with his “Understanding Your Why” concept. Your “why” is your foundation. It’s what drives you each day, how others associate with you or are inspired by you. And it’s no different when you look at organizational leadership and growth. Because companies that know and highlight their “why” not only connect better to customers, they also foster a more positive and functional internal culture; everyone is invested in the true purpose and stands behind it!
So…being relatively new to Genesis, and to fuel my own curiosity, I reached out to Genesis’ founder, Phil Burks, to learn about the company’s origin. More importantly, I wanted to understand what motivated him to start “The Genesis Group” and subsequently, the products so many rely on to do their jobs effectively. When I stepped back from our conversation, it occurred to me, Phil’s “why” back in 1988 when Genesis’ doors first opened, is the same “why ” the current organization is committed to today!