If you have ever read one of Simon Sinek’s books or watched one of his TED Talks, you are likely acquainted with his “Understanding Your Why” concept. Your “why” is your foundation. It’s what drives you each day, how others associate with you or are inspired by you. And it’s no different when you look at organizational leadership and growth. Because companies that know and highlight their “why” not only connect better to customers, they also foster a more positive and functional internal culture; everyone is invested in the true purpose and stands behind it!

So…being relatively new to Genesis, and to fuel my own curiosity, I reached out to Genesis’ founder, Phil Burks, to learn about the company’s origin. More importantly, I wanted to understand what motivated him to start “The Genesis Group” and subsequently, the products so many rely on to do their jobs effectively. When I stepped back from our conversation, it occurred to me, Phil’s “why” back in 1988 when Genesis’ doors first opened, is the same “why ” the current organization is committed to today!

It’s no secret that technology moves quickly.  To the dismay of some, it often moves much quicker than they are comfortable with as it presents new learning curves and/or processes.  Unfortunately for those resistant to change, this trend is likely not to go away any time soon.  But…there is a bright side.  In some circumstances, opportunities open up that can help bridge the old to the new, making the technological journey easier to bear.  One such example manifested when Motorola introduced their MCC7x00 Series Dispatch Consoles.

Dispatchers are known to be quite particular in how they manage their daily tasks, which is completely understandable given how much multitasking they are required to do.  So when their legacy dispatch consoles were replaced with the MCC 7×00 consoles, they recognized how much they missed some of the workflows they became accustomed to, such as being able to use a keyboard to execute their tasks vs. a mouse.  And with that, in March 2010, Genesis’ GADI was born.

You are all set to upgrade your Genesis software only to find out your hardware needs to be replaced.  In addition to the immediate state of disappointment you feel, your anxiety starts to grow as the “to do” list in your mind builds…do I have the budget?  Will IT need to get involved?  What am I going to have for dinner tonight? Hey, that’s an important question too.

Wouldn’t it be nice if you could avoid this emotional roller coaster altogether?  Imagine having the peace of mind that your entire Genesis investment was protected; that it was being monitored and maintained on your behalf.  Sounds pretty nice, huh?  How is this possible you ask?…well, with a Genesis Lifecycle Agreement of course!